It’s a fact, we don’t know very much about our body hair. Probably in part because its growth occurs slowly, and that it falls without us noticing, except, that is, when we take a peek at our shower drain! Such ignorance makes for a certain amount of misconceptions about hair that we should dispel, if only to help us choose what type of epilation procedure is right for us. Let us first get rid of the notion that hair grows… and “re-grows”, once cut or shaven. Hair will only resume its natural growth, and will fall eventually, before being replaced by a brand new hair. But then, how does that happen, exactly?
In our last blog post we went through a brief overview of the 30-year history of APILUS, Dectro’s flagship brand. Yet there is another interesting story to tell, of what went before APILUS. So how and why did this spirit of innovation arise in the first place?
In September 1989, Dectro launched its first Apilus-branded product on the market, the Electropil. Since then, the name Apilus has become synonymous with innovation in the field of permanent hair removal. As we reach this 30-year milestone, we would like to invite you to accompany us, as we go through the highlights in the history of Apilus, the global reference in electroepilation.
When the weather forecast has you eyeing that cute summer dress you bought on the clearance rack last year, what to do? To shave or to wax? Talk about a dilemma.