Aesthetics, Cosmetic Products



In the world of skincare, the term “serum” is part of the usual vocabulary. But if you’re just getting started, you may be wondering what a serum is and how to use it. There are hundreds of products marketed as serums… and it’s no wonder. Serums are filled with specific ingredients that are targeted to provide visible, long-lasting results. 

What is a serum?

Serums are a category of skincare products designed to deliver high concentrations of active ingredients to the skin. This makes them an exceptional product for targeting specific problems, such as wrinkles. Bye-bye crow’s feet! Serums are considered the “treatment” step of a well-balanced skincare routine. Because they tend to have a lighter consistency, serums can be layered under your other skincare products. There are serums with a texture as liquid as water and others that are more like light lotions, but most of the time they fall somewhere in the middle of that spectrum.

When to apply during your beauty routine?

But how do you incorporate it into your daily skincare routine? The first step is to cleanse the skin to remove makeup and impurities that have accumulated throughout the day, as your products should be applied on a clean skin. Next comes the serum. A good rule of thumb for the order of application of your skincare products is to start with those with the thinnest consistency to finish with those that are smoother. Moisturizers are generally thicker than serums and contain occlusive ingredients that lock in moisture and thus prevent other ingredients from penetrating the skin. That’s why it’s best to use serums underneath these more substantial products.

How to choose the right serum for you?

When choosing a serum, you should opt for a main ingredient that addresses the specific goals and/or issues of your skin that you want to take care of. Not all serums target the same skin imperfections. Also, take into consideration that results may take some time to show up, as most ingredients in serums take several weeks to months to work. If your skin is dryer, look for a serum with hyaluronic acid and PhytoSpherix. The more hyaluronic acid of different molecular weights it contains, the more hydrating it will be. If you tend to be prone to acne, look for a serum with Pixalia and Dendriclear instead. If your complexion is dull, a serum with active ingredients like Actiwhite and Borealine Expert is optimal.

Be that as it may, it is preferable to consult your esthetician so that she can evaluate your skin first before buying a product that is not suitable for your skin type and to help you make a more enlightened choice.

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